For this project, I developed the brand identity and can design for Skoosh Water, a fun and vibrant seltzer brand. The goal was to create a brand that radiates energy and playfulness, while emphasizing the refreshing and fruity nature of the product. Skoosh Water is all about embracing bold flavors, and I wanted the visual identity to reflect that by incorporating bright, lively colors inspired by the fruits used in each seltzer flavor.

The can design features a colorful palette that instantly grabs attention, with each flavor represented by its own fruit-inspired hues. The typography is fun, modern, and playful, reinforcing the brand’s energetic personality and appeal to a youthful, adventurous audience. To further enhance the fun factor, I used dynamic, fluid shapes that evoke the fizz and bubbles of the seltzer, adding a sense of movement and excitement to the design.

This brand identity is all about making hydration fun, fresh, and fruity—bringing a splash of joy to every can of Skoosh Water. The result is a bold and visually striking design that stands out on shelves while conveying the refreshing, flavor-packed experience the brand promises.