For this project, I was tasked with designing packaging for a MasterChef "Utensil Set" from the Urban Collection, intended to be showcased in upscale department stores such as the Dutch Bijenkorf, Macy’s, KaDeWe, and Galleria INNO. The goal was to create a design that would stand out in these high-end environments while reflecting the chic, urban lifestyle associated with the collection.

To bring a fresh and playful twist to the packaging, I decided to animate the utensils, giving them distinct personalities as if they were living in a bustling urban city. This creative direction added a whimsical, yet sophisticated, layer to the design, making the utensils feel lively and relatable, while still maintaining the elegance and quality the MasterChef brand is known for. Each utensil was designed with its own unique "character" to reflect the energy and diversity of a modern city, adding charm and narrative to the packaging.

I also incorporated the MasterChef logo prominently, using a sleek, modern color palette to ensure the design was both aesthetically pleasing and consistent with the brand’s identity. The overall result was a balance between fun and refinement, appealing to both culinary enthusiasts and casual shoppers in high-end retail spaces.